Ever since Pinterest has expanded to offer businesses better opportunities for recognition, there has been significant pressure to create a version of paid ads similar to Facebook ads or Google’s AdWords program.
The long awaited Pinterest ad program is now close to its launch date, with numerous businesses across the United States already testing its beta version with significant success. So let’s take a quick look behind the scenes to see what you’ll really be able to do to improve your business with Pinterest ads.
Promoted Pins – Pinterest’s Version of Paid Ads
The “ads” that Pinterest talks about are actually nothing more than regular pins selected by a business for improved promotion on home and category feeds.
Basically, what you do is pick a pin – or a set of some of the best pins on your board – set up a relevant targeting system, so that it can be shown to the right people, and pay according to the number of views your promoted pin gets.
Pinterest has recently also announced that it created a variety of tools, such as the attractive dashboard with abilities to track clicks, pins and likes, as well as the “do-it-yourself” easy to use promoted pin tool that allows you to create your promoted pins extremely fast, and view their performance as people start accessing them.
Decide How to Target Your Audience on Pinterest
Targeting your audience with the help of promoted pins on Pinterest can be a very easy task, as it involves a straightforward process you can start within just a few seconds. Here are the steps to follow:
First you have to choose the pin you want to promote; this can be either a pin created by you or one from another site. Just click on “Promote” once you hover over it with your mouse
You’ll then be directed to another screen where you have all the tools that enable you to build your Pinterest ad. You can enter keywords to determine what niches to target on Pinterest search results, and select categories you’d like to target as well.
The tool will also allow you to further customize your ad by selecting the location, type of audience (including gender and language) and type of device you’d like your ad to target.
Finally, you have to choose the maximum bid amount per click you’re willing to pay for that specific pin, as well as decide whether or not to keep the original URL of the pin.
Make sure you do your research before selecting keywords and bit amounts. Not all markets are the same, and some insight, for example, from what similar niche targeting campaigns on Google might yield, will often prove to be quite invaluable.
Tracking and Improving Your Campaigns
As an advertiser or business owner, Pinterest will also give you the opportunity to track your data. In fact, you don’t have to just limit yourself to on-site information about pins and likes, but also expand to advanced analytics relating to whether or not someone bought something from your site after accessing your pin.
Identifiers for email addresses and “pixels” used to track purchases from Pinterest users who have accessed your pins will help you manage your Promoted pin campaigns more effectively and reach a much larger audience of interested prospects.