Social Media done right, and with the right strategy, makes your business available to everyone.
In order to create an online presence, you need to be in a place where you can be seen. Nowhere is that easier than on social media sites. The popularity of these sites is undeniable, and it’s sound strategy to include them in your marketing strategy. It can actually play a major part in the success or failure of your business.
Like any form of marketing, social media takes some thought. It can be a colossal time waster, and short term results are rare.
The question you ask them, is why does my business need social media, and how do I go about choosing the right platforms with so many to choose from.
With social media, it’s all about making connections, be it with existing and potential clients, other businesses in the same industry, or the community. It’s all about genuine interaction while being able to subtly highlight marketing efforts. Hence, social media is a more personal, thus human and credible, approach to interacting with customers.
One of the best things about social media is that it doesn’t need big, costly campaigns to reach out. More like, it needs simple, small but powerful acts, such as sharing your thoughts or newest product online. Not only does this happen quickly, there’s that human element that is perceived lacking in many big time advertisements. Social media makes small businesses and their owners just be themselves – you can get involved, express moods, reach out, ask for help… just be human!
Best of all, being in the social web makes any business available for everyone. Call it customer support, call it PR management or call it whatever you like. But no other time in the history of small businesses have mails, phones and walk-in queries become so quick and easy to do. All these can be done at one time with a social network site, a blog comment or a shared video!