Search Engine optimization is a critical component of a well rounded Internet marketing strategy. Having a great website is simply not enough. Hundreds of millions of people use search engines everyday, be it on their smart phone, laptop, work computer or other mobile device.
In order for you to appear along side your competition in these results your web site and blog needs to be search engine friendly. What’s more, to be competitive you need to take steps to convince the search engines and your potential clients that you are relevant and an authority in your business niche.
With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
It used to be that writing paragraphs on a web page and filling them with keywords were enough to get you decent rankings. Not anymore. Google and the other search engines have become very sophisticated with how they rank your website pages. To make matters worse, they are constantly changing the criteria used to make this happen.
The key to successful rankings is three-fold.
Great content, credible links and social signals.
As you can see there is more to SEO than choosing a few keywords and sprinkling them throughout your pages. Call us today for a FREE evaluation of your website.