One of the more powerful uses for the popular professional social networking site, LinkedIn, is connecting with local consumers. Whether your business specializes in retail products, a web service or/and intangible goods, your most active followers will almost always be the local community that you build up around the brand.
Since Google picks up any information you post on LinkedIn, you can do a great deal of good for your brand’s presence by maintaining a healthy amount of information geared towards local consumers on your company page. As you will see in the list below, your profile can make a big difference.
Localize Your Personal Profile Data – On a marketplace as large as the Internet, having nearby local access to just about anything is a rarity. For a consumer, it builds trust in the service or brand in question. This is why you should include as much local information as possible when creating or updating your profile. LinkedIn asks for an enormous amount of information for your profile, and each one of the fields presented can be used to gather local consumers if the right information is made available.
Display Specific Local Connections On Your Company Page – If you already have a healthy number of first-level connections that you have been doing business with, you should prominently display your relationship with them in a way that attracts your local consumer base. Again, this builds trust, by showing you are part of the community.
Make Quality Connections With Local Businesses – The best way to capitalize on your capability of forging new local connections is to benefit from the connections already made by other local businesses. Finding and connecting with them can give you access to a larger network of consumers and companies.
Stay Active & Join Groups – Become the local authority figure in your niche by posting information that your followers will find useful and enjoy. There are many different groups on LinkedIn; find local ones closely related to your industry. Don’t just join; engage with the group. Give advice and answer questions. Be consistent and make sure your posts are professional and relevant.
Do Not Stop Connecting – Make it a practice to become more and more connected on LinkedIn. Always search for new people and businesses who can bring value to your network. Also, once someone accepts your connection invitation, accept them and consider sending them a personal, short follow-up message (depending on the connection).
This is how meaningful partnerships are built and how LinkedIn provides a platform for business growth in the local sector.
Your network is an important part of your online presence and, if cultivated properly, it will flourish into a healthy following that will sustain your company and keep you in business.
Of course, no one knows how to cultivate it better than an experienced online marketing consultant. So don’t hesitate to get help if you need it.
http://connectur.biz/wp-content/uploads/2016/07/local-1.png600800Mike Mortonhttp://connectur.biz/wp-content/uploads/2016/02/logomed (1).pngMike Morton2016-03-13 17:26:162016-07-11 17:28:17Connect With Local Consumers on LinkedIn